American Real Estate Media is growing again!

We are excited to announce that we will soon begin offering our unbeatable real estate photography services in the Triangle! Composed of Raleigh, Cary, Durham, and Chapel Hill, this area of North Carolina has long been on our list of possible sites for expansion, and we are excited to get started there.

American Real Estate Media has had the honor to serve thousands of real estate agents across Virginia and North Carolina. One of the things that allows us to consistently build the relationships that keep us growing is our unyielding commitment to quality.

Our photographers, regardless of background, undergo a lengthy training process before they are permitted to do shoots on their own. In fact, the training never stops; we have systems in place to ensure that photographers are getting constant feedback and honing their skills even further. Couple that commitment with the best equipment and techniques in the industry (and add the tireless efforts of our support staff) and that is how we ensure that the quality of experience and media is second to none.

One of the signatures of our family of regional real estate photography providers in Virginia, North Carolina, and DC are our virtual twilight photos. Instead of hoping for the slim window of a perfect shot as the sun is falling, our team of editors can simulate the inviting glow of a lighted home at dusk using a normal daylight photo. The result is a picture that is sure to catch a buyer’s eye.

Landscape corrections are done to help clean up the outdoor areas of a home in order to alleviate temporary issues with the lawn or landscape. They are not used to misrepresent the home, but rather to amend seasonal issues (brown or patchy grass) or remove things like leaves or yard waste from listing photos. Some small tweaks can really affect the way that a home is perceived and attract more buyers.

Our staff of full-time, highly-trained real estate photographers are experts at highlighting all of the important selling features of your listing. Take a look at the gallery below of one of our recent shoots. It really highlights the difference that our photographers can make for your listing process.

Why should you choose virtual staging? In much the same way that traditional staging can make a home seem more inviting, virtual staging will do the same for your listing photos. In addition to making the home seem generally warmer, virtual staging gives the opportunity for you to show multiple ways that the same room could be laid out. This will help buyers to engage more deeply with the space, and it increases the likelihood that they will choose to view your listing in person.

Having a greater range of housing opportunities is a win for buyers, agents, and municipalities. Why, then, is “missing middle housing” still missing?

By virtue of their proximity to beautiful scenery, waterfront listings are naturally eye-catching. Our skilled photographers will work with you to make sure we capture the best of that beauty for your marketing materials. However, when booking an appointment for a waterfront property, there are some additional considerations to take into account.

Making up the largest segment of homebuyers, Millennials are starting to accumulate significant wealth, and they will continue to do so over the next several decades. It is impossible to ignore their influence on the market or the ways the market must change to meet their preferences.

Here, you will find some helpful links to data and articles that reliable industry sources posted this month. We found them useful and interesting, so I decided to compile them to share with you. Any relevant links we have missed, feel free to drop in the comments!

Real estate marketing is going to continue to become more immersive and interactive for the consumer. With the advent of new technologies, marketing materials will become more detailed and varied in format.

The unique requirements of real estate photography are very different from snapping a picture of your dinner for Instagram. That being said, it is totally possible to get great real estate photos using just your phone.

When a pet lives at your listing, there are a few simple extra steps that can be taken to make sure that you end up with the best possible marketing materials.

Here, you will find some helpful links to data and articles that reliable industry sources posted this month. We found them useful and interesting, so we decided to compile them to share with you.

When a house is empty, it is always a mystery what you will find on the other side of a door, and our photographers have surely seen some funny and interesting things.

Obviously, a lot has changed around here in the past few months, so we wanted to take a moment to fill everyone in.